Go.Park.Jail. The ERP/CRM Players of Monopoly
October 14, 2013 by The New Office
We’ve all played Monopoly. We’ve passed Go. Collected $200. Rounded the corner and crossed our fingers in hopes of landing on Free Parking. We’ve sworn when sent to jail. And celebrated when we placed a hotel on Boardwalk, all the while knowing (or not) that Boardwalk doesn’t actually make bank when truly evaluating the return on investment. But it sure feels good to stick it to your brother when at last, he lands on that robber baron of a property.
As the game Monopoly continues to be a beloved board game of our yesteryears, who in both the ERP and CRM world would be the key players of the game? We’ve come up with six. Though not of equal size, product offering, etc., these companies represent a large enough portfolio to get recognition of work, style, and company character. Don’t take this too seriously.
Game Piece Choice: Scottie Dog—Like a Scottie dog, Epicor has a classic feel. The elder of the group (founded 1972), Epicor has a mature portfolio that’s charming and loving even with its old-timey look and feel.
Its Diggs: Epicor’s smaller revenue ($845 million / year) gets it some just okay places: States Ave. and St. Charles Place (maroon), Vermont Ave. (light blue), Electric Community, Short Line Railroad.
Game Piece Choice: Iron—Oracle is robust and hardy, claiming the #1 and #2 CRM and ERP share leader spots respectively. It has a 35 year path of credibility offering up some crazy functionality in the cloud world.
Its Diggs: Oracle reigns over Monopoly. $37.1 billion in revenue and its latest acquisitions of companies like PeopleSoft, Siebel, RightNow,Taleo, ATG, and JD Edwards means a rather expansive portfolio. Key Properties: Monopoly of the orange (the most profitable properties)—St. James Place, Tennessee Ave., and New York Ave., Park Place, Water Works, B&O Railroad.
Oops! Jail Time: In 2011, HP filed lawsuit and won after accusing Oracle of breaching contract with a microprocessor used in HP’s enterprise that would have made some of Oracle’s programs unable to run on some of HP’s hardware. That one hurt: $4 billion in damages. Set to appeal.
Game Piece Choice: Top Hat—SAP is ERP’s pioneer. Founded in 1972, SAP has both power and money ($18 billion in revenue / year). Always fashionable and innovative, lately SAP has been grooving with the likes of marrying social networking solutions with business process needs (lookup SAP Jam).
Its Diggs: With over 130 locations around the world and 55,000 employees and outrageous number of products/solutions, SAP mixes luxury with refined taste owning Illinois Ave. (most landed on property BTW), Reading Railroad, Pennsylvania Railroad, and Pacific Avenue (green).
Game Piece Choice: Shoe—NetSuite gets around. That is, NetSuite seems to do and have it all. One of the most well-rounded, jack-of-all-trades of the group, NetSuite’s fully integrated CRM and ERP solutions have made this youngin’ (born 1998) something to look towards.
Its Diggs: Boardwalk (rookie move to buy this one, but proves it has some money chops), Virginia Ave. (maroon), Connecticut Ave. (light blue)—both the previous show its learn-as-it grows smarts to buy around the notorious jail—and North Carolina Ave. and Pennsylvania Ave.(green)
Game Piece Choice: Race car—Why Infor to hold one of the most coveted pieces? It’s simple—one of its biggest clients is Ferrari. Zoom. And even though it launched in 2002, it has cruised into a multi-billion dollar company ($2.8 billion in annual revenue).
Its Diggs: Ruler of the reds and yellows, ‘cause we all know they get landed on a lot and have high rent. Cha-ching.—Indiana Ave., Kentucky Ave.,(reds) Marvin Gardens, Atlantic Ave., Ventnor Ave. (yellows)
Community Chest Perks: Infor’s latest innovations focus around “beautiful as a competence” making sure its product interface not only is simple, but is visually pleasing and functional too.
Game Piece Choice: Thimble—Microsoft Dynamics gets the job done and is striving to be cool. A hodgepodge of companies like Solomon and Great Plains, Microsoft Dynamics is trying to figure out its game plan. Backed by its deep pocketed parents, Microsoft Dynamics at the very least has 83,000 customers.
Its Diggs: Sorry, MD. But you get the lesser of the Monopoly properties: Baltic Ave., and Mediterranean Ave. (purple), Oriental Ave. (light blue)